: Saint Laurent at the Americana

Prepare to be inspired by the groundbreaking legacy of Yves Saint Laurent. Since its founding in 1961, this iconic couture house has been a trailblazer in the world of fashion, introducing revolutionary concepts that have forever changed the industry. In 1966, the House made history by introducing luxury prêt-à-porter with its “Saint Laurent Rive Gauche” collection – a bold and daring move that represented a crucial step in the modernization of fashion and helped to redefine cultural norms.


Over the years, Yves Saint Laurent’s visionary styles have become synonymous with artistic and cultural excellence, and its founder has secured a place as one of the most important designers of the twentieth century. Today, as part of the Kering Group, the House remains dedicated to its founding principles of modernity and fashion authority. Under the visionary leadership of creative director Anthony Vaccarello, Yves Saint Laurent continues to push the boundaries of style, offering a wide range of cutting-edge women’s and men’s ready-to-wear products, leather goods, shoes, jewelry, and eyewear. And through a license agreement, the House has become a major force in the world of fragrances and cosmetics, proving that its commitment to innovation and excellence is as strong as ever.

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